CONTENT COVEN
DISCOVER THE ULTIMATE MARKETING COURSE FOR
BEAUTY PROFESSIONALS
Ready to level up your social media game and become a marketing pro? We'll show you how to build a brand that's authentic to you, with simple strategies to connect with your audience and create a vibe that reflects what you're all about.
LET’S TURN THIS AROUND
Stay Ahead of Trends:
No more wasting time doing “research” (aka doom-scrolling); get new and upcoming trends given directly to you
Network with Peers:
Connect with other like-minded beauty professionals who are also dedicated to building their brands.
Receive Personalized Support:
Get personalized advice and support tailored to your specific marketing needs.
INTRODUCING
THE CONTENT COVEN
Hair, nails, injections… that is art, and it’s where beauty professionals thrive. But when it comes to marketing, how many of us truly have the time to research trends & and the forever-changing Instagram rules & algorithm? Hardly anyone. That's where The Content Coven steps in: your comprehensive guide to mastering marketing on and off social media, all in one convenient place.
TESTIMONIALS
What current students are saying:
"First time I've surpassed 5k view organically"
"This is literally the best i've ever had a reel perform organically. It's not 10k+ views but this is me implementing everything I learned here since the first week I signed up and it's for sure been a lot of progress!! I've definitely had days where l've wanted to give up. But I just wanted to share cuz this is the first time l've surpassed 5k views organically and not paying for ads!!"
- Ashley D.
"HEAVY on the story sales"
"Another hairstylist asked about her curly hair 🤯 and she’s going to book an appointment. so just like Ani said, HEAVY on the story sales 🙌🏻🫶🏻 who woulda thought. lol"
- Katie G
"from 149k to 316k this month"
"what have I been doing"
What You're Learning Inside
PHASE ONE
Lay a strong foundation for your social media presence. This phase introduces you to Instagram’s key features, such as account types, algorithms, and content organization. Learn how to identify your target audience, use hashtags effectively, and post at the right times to maximize engagement. You’ll walk away with a clear strategy to start growing your online presence with confidence.
PHASE TWO
Build on your foundation with intermediate-level tools and techniques. In this phase, you’ll refine your bio, design eye-catching highlight bubbles, and master carousels and captions. You’ll also learn how to enhance your stories, create custom cover photos, and use text placement, size, and closed captions to elevate your content. This is where your profile starts standing out from the crowd.
PHASE THREE
This phase dives into advanced branding and content strategies to help you stand out. You’ll learn how to refine your messaging, craft compelling hooks, and expand your visuals to boost engagement. By leveraging testimonials, adapting popular content, and repurposing your best work, you’ll take your Instagram presence to the next level.
PHASE FOUR
The phase focuses on mastery and scaling your social media strategy. From defining content pillars to understanding buyer psychology, this module equips you with the tools to optimize your SEO, collaborate effectively, and implement advanced techniques like ManyChat automation and viral reel formulas. This is where your expertise turns into lasting success.
What Else Is Included?
EMAILS & WEBSITES
Extend your brand beyond social media with this module. You’ll learn how to plan effective email campaigns, create irresistible free offers, and set up seamless automation. Plus, we’ll show you how to build your own Linktree to keep your audience connected across platforms.
PHOTOGRAPHY / VIDEOGRAPHY
Capture visuals that truly represent your brand. This module focuses on creating polished, professional-looking content with tips on filming techniques, understanding angles, and leveraging A-roll and B-roll footage for dynamic storytelling.
CONTENT TEMPLATES
Simplify your content creation with done-for-you templates. From social media planning to caption writing and storytelling prompts, this module provides everything you need to streamline your process and stay consistent. Whether you're brainstorming topics or crafting engaging posts, you’ll have the tools to make it effortless.
MONTHLY CONTENT
Stay inspired and consistent with monthly strategies tailored to keep your audience engaged. With fresh content ideas, creative approaches, and tools to align your messaging with the latest trends, this module ensures that your social media presence remains dynamic, relevant, and impactful all year long.
BONUS TEMPLATES
150 Caption Templates
Eliminate writer’s block with 150 ready-to-use captions designed to engage, connect, and convert. Whether you’re educating, storytelling, or selling, these plug-and-play captions make posting effortless.
50 Selling-In-Stories Templates
Master the art of selling on Instagram Stories with these strategically designed templates. From engagement-driven polls to call-to-action slides, you’ll have everything you need to turn viewers into clients.
Monthly Content Calendars
Stay consistent and stress-free with done-for-you content calendars. These monthly plans help you organize posts, balance content pillars, and keep your audience engaged without overthinking.
Weekly Trending Audios
Never fall behind on trends again! Get hand-picked, high-performing audios every week so you can create reels that boost visibility and engagement.
ChatGPT prompts for easier content creation
Stuck on what to post? These AI-powered prompts will help you brainstorm captions, content ideas, and compelling hooks—saving you time and making your posts more effective.
100 Storytelling prompts
Storytelling sells, and these 100 prompts will help you craft relatable, engaging content that builds trust and connection with your audience. Perfect for captions, reels, and Stories!
Hey There, I’m Anianne
I learned the power of social media in 2016. Although I was terrified of social media I was more afraid of my extension business being stuck in the same place. So I started learning how to take pictures, whispered while I did lives in the salon, and posted every single day. In one year my entire business transformed. I worked half the amount and quintupled my income.
That led to me being recruited and spending 5 years educating thousands of stylists in marketing, business, and hair extensions. Then, it was time to build on my own.
I didn’t expect to become a social media expert.
But I would hear from stylist after stylist how overwhelmed and confused they were about building their own brand… and what would happen if they ever had to start over. That felt like a death sentence.
As it turns out, I have a deep passion for social media and marketing. I dedicate countless hours to researching, testing, and studying strategies that drive growth on Instagram. I've worked with hundreds of stylists & coaches, empowering them to leverage Instagram effectively in building a brand and clientele.
Which now brings us to
The Content Coven…
